Kia has upped their game lately. They got the right advertising company to promote their 2011 Sorento. I’m not a big fan of SUVs but they made theirs look really fun.  The characters are all popular children’s toys or tv show characters.

I noticed the Redford Sock Monkey, and Muno the cyclops first. Among the other characters are: a teddy bear, a robot, & a hairy thing.  The site gives bios on each character and it’s interesting to see how they came about.

Anyhow, they succeeded in making the car look fun.  To elicit a feeling for an object is good advertising.  Bravo.  If anyone knows what studio is responsible for the new ads, please let me know. Thanks