“Visual Statements” and self-expresson is the concept of the brochure. The process of a trifold brochure will take the audience through a process of discovery. Each panel gives a small piece of a bigger picture just as every component contributes to the completion of a bike.
The design of the brochure will plays on negative space and minimal design to emphasize a gallery setting, but the use bright colors give a feeling of approachability and playfulness. Colors also emphasis the meaning of Voise which is “Visual Statements”.
The illustrations convey a human touch as well as portray the idea of self expression. They also tie in to the fact that the customization of a bike is art and the bike frame is a blank canvas.