HelvetiCoffee — Helvetica Bold & Oblique

TypoCoffee is the idea of personifying typefaces as coffee. I designed packaging for Helvetica Bold and Helvetica Oblique flavor coffee. It acts as the bridge between Helvetica as a typeface and Helvetica as a coffee.


The cross on the front of the package is a reference to the Swiss flag. The negative space also implies the shape of a capitol H, which is the first letter of Helvetica.